"The grille is the outward symbol of Skoda's upward mobility. The Czech equivalent of new front doors on right-to-buy council houses."
It just sounds so ... Thatcherite. Couldn't they find anything nicer to say? Maybe, "for people with more sense than money", or something?
And even if you don't think the grille is desirable, the badge certainly is: I have now lost both back and front badges!